It’s about good Karma
Tactical Media applies a balanced scorecard approach to its own strategy and believes that businesses should make its expertise available to community based organisations (Cause Related Marketing).
To this end we have currently dedicated our resources and time to two organisations that we feel has a synergy with our own principles and ideals.
Auckland Rescue Helicopter Trust
(Westpac Rescue Helicopter) appointed to work on Strategy, Marketing and Media, our mission was to bring a collection of communication companies (including research) to form a group that would help ARHT to understand the market, set goals and produce an advertising campaign that would meet the objectives.
Kiwi on Ice
(Recognising the adventurous spirit of Jamie Fitzgerald and Kevin Biggar (winners of the 2003 Trans-Atlantic rowing race) Tactical Media offered its services and resources to assist in fund raising and oversee media planning and PR for their unaided expedition to the South Pole. Working closely with the media, Tactical Media raised over $150,000 for this adventure.