The guiding philosophy of Tactical Media is completely different from those of most advertising agencies. Where they claim to plan 'strategy' for their clients, we feel that is presumptuous and highlights all that is arrogant about our industry.
Our belief is that advertising is a merely a tactical element of your strategy. We also maintain that anyone can come up with a grandiose strategy, but unless it is achievable on a tactical level it is flawed and prone to failure and will serve nothing more than drive down the morale of your staff.
The aim of Tactical Media is to provide a tactical perspective to ensure your strategy is kept within the realms of reality.
OUR PHILOSOPHY: Today as never before, the need for sound strategies are no longer a luxury but a necessity