Tactical Media - Credentials


Over 20 Years New Zealand Media Experience

  • 1 year Sky TV
  • 3 years Auckland Radio (Radio New Zealand and Mai FM)
  • 5 years buying/planning for MediaPlus
  • 3 years Media Planner for Colenso BBDO
  • 9 years Managing Director Tactical Media

Clients included;

  • International Brands
    • Estee Lauder, Gillette & First National Real-Estate, Wynns Oil, Sleepmaker, Laminex Group, East West Designs, and CRC
  • National Retailers
    • KFC, Sky City, The Warehouse, Starbucks, DSE, Metlifecare, Bedpost, $2 Shop, Target Furniture, Signature Homes NZ and JB Hifi.
  • Direct Response
    • Oneseek, Nature Bee, Eye Institute, Laser Eye Centre.
  • Business to Business
    • QBE, Marsh, ActionStep, Avelle.
  • Distributors
    • Monaco (TDK, Casio, Ozisoft, Toshiba, Pioneer) and Bostik
  • Trainer in Radio Research Methodology
  • 2000 Mai FM
  • 2001 Radio Works
  • 2004 Radio Works
  • 2005 TRN
  • 2006 TRN
  • 2003 CAANZ Double Media Award Winner
    • Best Small Budget (Monaco)
    • Best Use of Magazines (Gillette, Venus)
  • 2004 CAANZ Media Awards Judge
  • 2006 CAANZ Media Awards Judge
  • 2007 CAANZ Media Awards Judge
  • 2008 CAANZ Media Awards Judge
  • 2009 CAANZ Media Awards Judge
  • Post Graduate Diploma Marketing
    • The University Auckland 1998
  • Master’s Degree In Business (MBA)
    • The University Auckland 2003
  • Guest Speaker The University Auckland
    • Integrated Marketing Communications and Media Planning
  • Guest Speaker Chin-Ning Chu (2006) (International Author) NZ Tour
    • Applying the principles of Sun Tzu’s ‘Art of War’ to Business
  • Lecturer The University Auckland
    • Sun Tzu – The Art of War for Managers

OUR PHILOSOPHY: Today as never before, the need for sound strategies are no longer a luxury but a necessity